Maintaining a social media presence is just one more task for your ever-growing to-do list, but it can be an essential point of online contact with potential clients. Invest time in creating content and curating your social posts to make sure that what you put on there is consistent with the brand image you want to project. If you are unsure where to start, you can hire a freelance social media assistant or third party marketing help.
Using Your Business Profile
Once you’ve named your agency, you will want to claim its username on all of the most popular social media sites, along with search engine pages such as Google My Business and Yelp. You should be able to easily create business accounts on Instagram, Facebook and Twitter, and your focus should be on the visual-heavy media on the first two platforms.
Instagram allows you to view insight tools that show you which posts are getting engagement. That direct feedback on specific posts can highlight the types of content your audience appreciates most, so you can make better use of your energy when you focus in on those areas. Varying the type of posts you make at the beginning can help you more easily find these differences.
Building your brand on Instagram has a lot to do with how you present your business through word choice, color scheme and the visuals. Make sure that your username, your colors and boilerplate calls-to-action are consistent across your platforms to help unify the look.
It’s important not to veer too far in a sales tone. Save that for the Facebook ads. Your typical content should be informational, grounded in your community, and friendly to give your brand a face.
Building Your Brand in a Personal Profile
Personal profiles are becoming more and more important in connection with your brand image. In Medicare insurance sales, the client chooses to work with an independent agent because they know and trust them to act in their best interest. Think about it—where do you go to learn about someone and see if they’re worthy of your trust? You look them up on social media, and your potential clients are doing the same.
When you allow yourself to professionalize your personal profile with mentions of your Medicare sales business, you help potential clients picture themselves in an appointment with you. Plus, if you have a higher level of engagement, this builds on the social proof that your clients are looking for. You can use your personal social media accounts to position yourself as an industry expert and thought leader when you comment on Medicare topics and join in online discussions related to the industry.
One thing that’s specific to personal profiles is the need to build a strong LinkedIn profile. Not many potential customers are concerned about a business profile on LinkedIn unless they’re hoping to work for you. They will, on the other hand, be interested in your work history and your educational background. We tend to place more trust in others who can demonstrate expertise in their field either through specific education or past work experience. Polish your LinkedIn profile to start building your credibility with potential clients.
For more on running a successful Medicare insurance sales agency, become a partner with Magellan Healthcare Partners.
