A social media content calendar can help Medicare insurance agents strategize their output to engage an audience and strengthen their presence online. If you want to increase lead generation and boost your brand, these tips can help you plan a content calendar.
What Goes into a Content Calendar?
In short, your content calendar will be a written plan of your posting schedule. You can add as much or as little detail as you find helpful.
Start with a list of dates when you would like to post. You can schedule holiday and date-specific posts that work for your business first, to make sure these are accounted for. Add in posts for upcoming educational and sales events, and plan to post stories or recaps of these events. When and what you decide to post is up to you.
Where you post is a different story. Thankfully, you can use the same text or videos and post it to multiple platforms with only slight modifications (for example, adhering to Twitter’s word cap). Posts to LinkedIn should be written with business professionals in mind, while Facebook has a general audience.
Include details like these in your calendar: the platform you post to; the date to post; the time to post; the title of the post; the post topic; any links to use in the post; any images or videos to include; and more details as needed.
Why Create a Content Calendar?
Some agents find that these calendars help them to post on a consistent basis. As you may have heard a neighborhood mom say, “If it’s not on the calendar, it doesn’t exist.” That sort of thought process is the basis behind making a plan for your business, but don’t let it limit you if you have a spontaneous idea. There can always be wiggle room in your plan, and the more of these timely posts you create the more posts you have out there for your audience and community to relate to you.
Reaching your target audience is one of the main motivations to be online. You want eyes on your ads and your content, and to do that you should put out content where your clients are likely to be. That means Facebook, Instagram, Twitter, TikTok, and more. It can be helpful to perform local market research to understand where your demographic spends their time online.
Investing time and energy to create this content might seem like a chore, and if it’s not up your alley we recommend hiring a marketing/social media assistant or working with a third party to boost your online presence.
For agent support and best practices, speak with the team at Magellan Healthcare.
