Medicare leads can be found in your community if you put yourself out there and leverage the community. Here are a few tips for finding Medicare leads.
Host a Retirement Seminar
The target demographic for your Medicare plans will be people approaching age 65. Yes, disability also qualifies a person for Medicare, but it is easier to narrow the search. People nearing retirement usually have a lot on their mind in terms of finances, lifestyle plans and more. Plan this seminar as an educational presentation where you can discuss Medicare among a host of other relevant topics. Bringing in another speaker for the less familiar topics can add credibility and interest for the audience.
Purchase Lists
There are a lot of third party marketing services that can source publicly-available demographic data to get you a list of 60-somethings in your area. When you have those names and addresses, you can send direct mail. It’s important here to remember the regulations for marketing and contacting leads, so please brush up on those rules as you plan your approach.
Add Contact Forms
Your website is a vital landing page for your business, and when your leads find your page you want to capitalize on that contact. Make sure you capture their contact information by adding a contact form to your site. One way to encourage the interaction is with a free quote tool.
Get people to your webpage by making sure it comes up on the first page of the search engine. Claim your Google Business Profile and fill out all necessary information, then boost the content on your website with relevant content. Use SEO techniques, including industry keywords, to help your site find its way to that first page.
Get On Social Media
Facebook is critical for businesses. Facebook has one of the highest active daily user counts and allows you to introduce your business, connect with the community, or post ads. Instagram will be similarly useful when it comes to finding your leads, and you will want to claim your business username on all platforms, even if you do not invest time in other timelines.
When you post as your business, you can reuse blogs and content that you already created for your website and share it across platforms in the appropriate formats. If you are not already familiar with one social media platform or another, take the time to scroll and understand how other businesses are interacting so you can feel more comfortable and confident in your posts.
Community Visibility
Small business owners sometimes help each other out by referring to the other for services. You can swap referrals with others who cater to your target demographics, such as financial planners.
Another way to build visibility in your area would be to purchase advertising in local newspapers or digital advertisements on relevant local websites. Get your name out there, because it can take many touch points for a new prospect to become a lead.
