Medicare insurance agents can take advantage of social media and their online presence to turn engagement into leads and use marketing to become an industry thought leader. Read on for insurance marketing tips.
Create and Maintain a Social Media Presence
Millions of daily users log onto social media, and you want your business to be visible for that audience. Even if you don’t use social media for advertising, you can build credibility and engagement with your brand by posting regularly and interacting with your community and the industry online.
Start by getting on Facebook, which has a huge proportion of users logging on daily. It’s a go-to for marketers and can help you connect with a broad audience. LinkedIn will allow you to reach business professionals and has the highest lead conversion rate of the social media sites. Twitter has a high volume of content, and you can boost visibility by interacting with the industry.
Get Into Inbound Marketing
Lure your clients into engaging with your business when you promote webinars and learning content that brings them to your website or encourages them to share their contact information. Add a blog to your website and offer relevant information to help your clients understand the industry. With the right search engine optimization (SEO), you can encourage those posts to land closer to the first page and reach a wider audience.
You can also repurpose informational copy into videos for your website, YouTube, or for social media. As a bonus, producing this sort of helpful content positions you as a reliable source of information and can help you build credibility for your target audience and in the industry. Once you’ve reached people and they come to your site, they become leads.
Communicate with Clients Over Email
Build and maintain stronger client relationships by reaching out regularly over email. Email has consistently been a good way to market to clients, and you can keep these efforts worthwhile by sharing relevant and timely information with your existing clients. You can share critical information like the content you use in your blogs and use the opportunity to speak to your clients’ troubles. Personalize your messages if you can and stay up to date with your clients so you can celebrate their milestones.
Get Into Video Content
We’ve seen major social media platforms adopt video and short clip sections, copying other platforms to capitalize on their success. You can take advantage of that popularity and the accessibility of video content by producing your own industry-relevant clips. Use a call to action at the end of each video to convert your audience to leads. Once you’ve made the videos, upload them to YouTube and promote them on your social media, keeping in mind the length restrictions of each platform.
Work with What’s Working
Your community may not have the same preferences for marketing and social media, so it’s important to track which areas are performing well for your business. Continue to create content and share it across your platforms, but spend more time making content that your audience is engaging with. Try new things and stay on top of social media trends to keep your business relevant.
Your business can grow with the right marketing techniques. For agent support, work with the team at Magellan Healthcare.
