More people become Medicare-eligible every day, and it’s your job to turn them into leads. Use some of these strategies to grow your Medicare book of business.
Sell a Range of Products
To become a licensed insurance agent, you take the certification tests and licensing exams, then contract with different carriers to sell their products. Even though Medicare beneficiaries may share demographic characteristics, you will find that your community has a wide range of needs. Plans vary in coverage and pricing, and your potential clients have differing health expenses and budgets as well. To offer the products that will serve the needs of the most possible clients, you will want to diversify your portfolio and sell a variety of Medicare plans.
Go Digital
At some point in the process, your potential clients will be online looking for information and sorting out their plan options. Meet them where they are! The insurance industry, as with most, is becoming more and more digitized. You can grow your Medicare book of business by investing in your online presence. Beef up your website and SEO, offer free online quote estimates, and support online applications. This effort also means you are being communicative over the phone and email, so prepare your staff to provide the same quality in virtual communications as in the office.
Create an Online Sales Funnel
Content marketing, digital ads, social media, search ads, and media will draw eyes to your website and boost your visibility. Create a sales strategy to bring people in from where they encounter your posts or advertisements and collect their contact information once they land on your site. Capture their email, encourage them to book an appointment, or provide a free quote to bring these leads closer to conversion.
Get Out in Public
Provide a service to your community by presenting at educational events, answering Medicare questions, or offering free help in public meeting spaces.
Sell to Existing Clients
Retain your existing clients with stellar service and a commitment to matching them with the best available Medicare plans for their needs. By strengthening your current Medicare book of business, you can extend your reach into the community. Satisfied clients may be willing to tell their friends about you or leave an online review, which you can share as a testimonial on your website.
Ask for Referrals
Let your clients do some of the marketing for you by asking them to refer you to their peers, friends, and neighbors. Word-of-mouth referral is a powerful force that encourages potential clients to trust you before they know you, solely based on a strong recommendation by a trusted acquaintance. Capitalize on the opportunity when you meet the referred client by sharing a compliment for their friend.
Grow your Medicare book of business with solid educational content, a wide range of offerings, an online marketing strategy, and a helping hand to the community. For more Medicare agent tips, team up with the licensed agents at Magellan Healthcare.
